Social Technographics Ladder

Social_Technographics_Ladder_2008

I like this representation of peoples’ contributions to social technology and how you would catergorise those contributions. It appeared on Michael Stephen’s Tame the Web site and was posted on Twitter by Judy O’Connell.

*update: Elaine Talbert had also posted a link in reference to this on Twitter this afternoon. You can find the blog post here.

Its origins began with Charlene Li and Josh Bernoff, who have written a book called called Groundswell; winning in a world transformed by social technologies, aimed at companies who should be looking at how they can use social technologies to sell product.

It makes me think. There are many of us in the edublogosphere who have harnessed how to use these technologies. I suspect there are many in the world of ‘work’ who have no idea.

Hmmnn….career change????

6 Comments

Filed under Uncategorized

6 responses to “Social Technographics Ladder

  1. You mean, Your career change?

  2. nina davis

    Hi Jenny,
    I’m a creator, but last year I was only a spectator!
    And that’s thanks to you yoda! So who’ll be our new employer. You are taking me with you?
    Cheers Nina
    P.S I added a calendar to my blog. Gosh I’m good!

  3. Pingback: Cathy Nelson’s Professional Thoughts » Blog Archive » Where are you on this ladder?

  4. I think this is one of the top infographics around at the moment.
    The Brian Solis “Conversation Prism” is still Number 1 in my mind.
    I have seen some nice slide decks on SlideShare by Charlene Li. She is worth a follow on Twitter too.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s