I’m laying odds that the people at Head Office of IKEA in Sweden are looking very closely at their Singapore division and wondering what kind of Christmas bonus they can offer them this year. The ‘BookBook’ video, uploaded to YouTube by IKEA Singapore, has racked up over 10 million views in a week – a pretty clever marketing ploy by anyone’s standards. Send up your product in a parody of an Apple ad and watch it go viral. Just what I need for impetus for my ‘Language of our Times’ class next term, when we begin our Project Based Learning task exploring ‘What makes an idea go viral?’
Speaking of Apple, their latest video, ‘Perspective’, shown at their Keynote launch this week, is another signature Apple piece appealing to their tribe of followers. Take a look.
Over 600,000 views in three days. Another good one for my students to analyse.
I’m currently in Munich, where I’ve spent the last three days after visiting Italy for a week. In my last post I spoke of my poor footwear choices leading to some pretty difficult days limping through the streets of Florence and Venice. I’m pleased to report Munich has been much kinder on my feet. It’s a very flat terrain here, and we’ve slowed down our pace out of sheer necessity. We were exhausted after the heady pace of four cities in 7 days – Rome, Florence, Pisa and Venice. Today, after reading some travel blogs about the best footwear for traipsing through Europe, I purchased some Geox walking shoes that I’m hoping will see me right through the next few days in Frankfurt and Bad Kreuznach and then onto Paris and London in the coming weeks.
I will try to write here about some of our experiences – we’ve had an amazing time already. Yesterday we visited Dachau Concentration Camp Memorial Site and that experience deserves a post of its own. I’ve read so much about the Holocaust, but nothing really prepares you for walking the grounds and listening to a guide take you through the experiences of the people who were subjected to that cruel fate. It’s an experience everyone should have – as I walked through, it struck me that it is something that could feature as a Google Tour – that way students all over the world could have that experience and hopefully understand why the International Memorial there has the words, ‘Never again’ written in six languages.
Our hectic pace continues tomorrow, My husband and son are off the Bayern Munich vs Stuttgart game in the afternoon, then we board a train for Frankfurt in the evening, arriving there close to midnight and hoping that the accommodation I’ve booked doesn’t fall through!
I hope your weekend sees you finding time to relax and take in some sun. Enjoy whatever comes your way. :)