School’s out Friday

Here’s a big wake up call…

If you think you’re up with the times and know the kinds of things the students you teach are interested in, but you can’t recognise anybody or relate to anything in this YouTube Rewind 2014 video, then I’m afraid you are seriously deluding yourself.

I’m not saying that what is represented here reflects the lifestyle and viewing habits of every teenager, or that what they are watching is necessarily high brow culture, but this compendium of what has ‘made it’ on YouTube this year is something that I’m guessing a large proportion of your students could relate to. And maybe, just maybe, there’s some merit in understanding their culture and being able to converse with them about the things that pique their interest.

If you want to know more, visit the YouTube clip and click on ‘Show more’. You will find links to all of the featured YouTubers. Dang it, why don’t I just make it easy for you and paste the list in here:

Action Movie Kid https://youtube.com/theActionMovieKid
Aichi Ono https://youtube.com/SpinboyAichi0307
Amanda Steele https://youtube.com/MakeupbyMandy24
AmazingPhil https://youtube.com/AmazingPhil
Andy Raconte https://youtube.com/AndyRaconte
Anil B https://youtube.com/WaRTeKGaminG
Ape Crime https://youtube.com/ApeCrimeReloaded
Apollos Hester http://youtu.be/X7ymriMhoj0
Barely Political https://youtube.com/barelypolitical
Bart Baker https://youtube.com/BartBaKer
Bethany Mota https://youtube.com/Macbarbie07
Big Bird https://youtube.com/SesameStreet
Bilingirl https://youtube.com/cyoshida1231
Brett Nichols https://youtube.com/BrettNicholsOfficial
Brittani Louise Taylor: https://www.youtube.com/BrittaniLouis…
Carrie Fletcher https://youtube.com/ItsWayPastMyBedTime
Chris Hardwick https://youtube.com/Nerdist/
Colin Furze https://youtube.com/colinfurze
Conan O’Brien https://youtube.com/teamcoco
Conchita Wurst https://youtube.com/ConchitaWurst
Connor Franta https://youtube.com/ConnorFranta
Corridor Digital https://youtube.com/CorridorDigital
Cyprien https://youtube.com/MonsieurDream
daaruum https://youtube.com/daaruum
danisnotonfire https://youtube.com/danisnotonfire
Devil Baby https://youtube.com/devilsduenyc
Dodie Clark https://youtube.com/doddleoddle
Ella Caney-Willis https://youtube.com/EllaSaysHiya
Enjoy Phoenix https://youtube.com/EnjoyPhoenix
Epic Rap Battles https://youtube.com/ERB
Evan Edinger https://youtube.com/naveregnide
fouseyTUBE https://youtube.com/fouseyTUBE
Freddie W https://youtube.com/freddiew
Gabriel Valenciano https://youtube.com/iamgabvalenciano
Gal Volinez http://goo.gl/zPKRNo
Grace Helbig https://youtube.com/graciehinabox
Hajime https://youtube.com/0214mex
Hannah Hart https://youtube.com/MyHarto
Heart https://youtube.com/ThatsHeart
Hello Denizen https://youtube.com/HelloDenizen
Hikakin https://youtube.com/HIKAKIN
HolaSoyGerman https://youtube.com/HolaSoyGerman
How It Should Have Ended https://youtube.com/HISHEdotcom
IISuperwomanII https://youtube.com/IISuperwomanII
iJustine https://youtube.com/ijustine
Ingrid Nilsen https://youtube.com/missglamorazzi
iTakahashi https://youtube.com/iTakahashikun
JennXPenn https://youtube.com/jennxpenn.
Jenna Marbles https://youtube.com/JennaMarbles
Jimmy Kimmel https://youtube.com/JimmyKimmelLive
John Oliver https://youtube.com/LastWeekTonight
Kacy Catanzaro http://youtu.be/XfZFuw7a13E
Kid President http://goo.gl/D9e40D
Kingsley https://youtube.com/ItsKingsleyBitch
Kosuke https://youtube.com/user/pazudoraya
Kurt Hugo Schneider https://youtube.com/KurtHugoSchneider
Le Floid https://youtube.com/LeFloid
Luke Cutforth https://youtube.com/LukeIsNotSexy
Mamiruton https://youtube.com/TheMaxMurai
Manako (Q’ulle) http://goo.gl/EtLTpW
MasuoTV https://youtube.com/MasuoTV
Matt Bittner http://youtu.be/8UoJ-34Ssa0
Max Murai https://youtube.com/TheMaxMurai
Michelle Phan https://youtube.com/MichellePhan
Mika Shindate https://youtube.com/shindatemika
Niki Albon https://youtube.com/NikiNSammy
PDS https://youtube.com/PDSKabushikiGaisha
Pentatonix https://youtube.com/PTXofficial
PewDiePie https://youtube.com/PewDiePie
PrankvsPrank https://youtube.com/PrankvsPrank
Raphael Gomes https://youtube.com/ItsRaphaBlueBerry
Rhett & Link https://youtube.com/RhettandLink
Rosanna Pansino https://youtube.com/RosannaPansino
Sadie Miller https://youtube.com/amillerfull
Sam Tsui https://youtube.com/TheSamTsui
Sami Slimani https://youtube.com/HerrTutorial
Sammy Albon https://youtube.com/NikiNSammy
Sasaki Asahi https://youtube.com/sasakiasahi
Seikin https://youtube.com/SeikinTV
Sione Vaka Kelepi https://youtube.com/sionemaraschino
Sir Fedora https://www.youtube.com/SirFedora
SkyDoesMinecraft https://youtube.com/SkyDoesMinecraft
Smosh https://youtube.com/smosh
Stephen Colbert https://youtube.com/comedycentral
Steve Kardynal https://youtube.com/SteveKardynal
Stuart Edge https://youtube.com/stuartedge
The Fine Bros https://youtube.com/TheFineBros
The Gregory Brothers https://youtube.com/schmoyoho
The Slow Mo Guys https://youtube.com/theslowmoguys
Troye Sivan https://youtube.com/TroyeSivan18
Tyler Oakley https://youtube.com/tyleroakley
VlogBrothers https://youtube.com/vlogbrothers
Vsauce2 https://youtube.com/Vsauce2
Vsauce3 https://youtube.com/Vsauce3
WORLD ORDER https://youtube.com/crnaviofficial

Now there’s a bit of homework for the holidays. Enjoy!

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School’s out Friday

I haven’t featured a flash mob in quite awhile for a School’s out Friday post, so time for some unbridled joy that comes from indulging in your groove thing. Well, the next best thing really – watching people indulging in their groove thing!

Having spent time at the Piazza San Marco in recent months, I’m not sure how this flash mob managed to clear the space necessary to get their performance happening. How they assembled a mass of people for this in a place like Venice and where they might have practised beforehand, well, that’s mind boggling too. According to Venezia Today (once Google Translate helped me decipher language!), it was a fiftieth birthday gift from a special lady to her partner. Interesting gift, and quite possibly, a pricey one too!

If I had any energy, I’d be up for getting my groove thing happening, but alas, end of year exhaustion has well and truly set in. Time to head to bed to reclaim energy levels. Enjoy your weekend – get your groove thing happening if an opportunity presents itself. :)

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PechaKucha in the Yr 9 classroom

My presentation about PechaKucha in the Yr 9 classroom for Teach Tech Play Episode 6.

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VATE State Conference 2014

My presentation for the VATE State Conference, held today at Deakin University.

 

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School’s out Friday

I’m currently in the throes of trying to pack as much as I possibly can into my ‘Language of our Times’ class in the final weeks of term. We were looking at viral videos recently (and at its essence, what are the qualities of a video that makes it move to viral status) and have returned to this in the last two days, prompted by what I’ve viewed on mainstream television and what has run past my Twitter stream.

The Qantas ad, above, caught my attention while I was making inroads on correction. It led me away from the correction pretty quickly, enticed as I was with the soundtrack and storylines that were unfolding in front of me. A two minute slot in primetime must cost a fair whack, but the 300,000+ views it has racked up on YouTube in 8 days is quite possibly paying dividends for the Qantas brand.

We followed this up today with two Christmas ads coming out of the UK. The first was the John Lewis ad below that has racked up a more than impressive 14 million+ views on YouTube in 8 days. And yes, I’m betting John Lewis sees this as an investment that has paid off.

The second is the Christmas ad from Sainsbury’s, a UK Supermarket chain. It was made in partnership with The Royal British Legion and is inspired by real events from 100 years ago. I dare you to watch it and not tear up.

It was released two days ago and has racked up 4 million+ views to date. I’m figuring this is one with shareability written all over it. Check back in six days and I’m betting it’s running rings over the John Lewis ad.

What these ads have enabled is some great discussion around what makes an effective marketing campaign in a world where YouTube rules and mainstream media is becoming less relevant in the lives of the everyday citizen. A good discussion to have and one that I think my students have benefited from. If I find them all leading marketing campaigns in future years I’ll know I’ve done a good job. ;)

I’ll be grabbing some shut eye this weekend and gearing up for a busy few weeks as the year comes to an end. Rest up folks and enjoy some down time. :)

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School’s out Friday

OK Go – you remember them. The guys who made that video on the treadmills. You know, the one where you were expecting one of them to fall flat on their face, but remarkably they stayed upright and performed some amazing moves that had us all transfixed.

Well, here they are again, in another feat of visual mastery. According to this Billboard post, the video was filmed in a single take using drones with mounted cameras but it took 50 to 60 run throughs to get it right. Another interesting fact – it was paid for by Honda who supplied the seated Segways the band members are sitting on. Now wouldn’t you love one of those to scoot around in?

Clever, huh? Create a video that has viral appeal, thus reducing your marketing costs, and then get Honda to pay for it. Use that as an example in your next Business Studies class and forget the textbook that probably is laden with examples that hold little relevance in today’s digitally driven world.

And if you’ve never seen their original 2009 video, well here it is. Enjoy it, and the weekend ahead. I’m sure you deserve a break.  :)

 

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Green lighting – do we give kids permission?

Last Friday, after watching Kevin Allocca’s video about why some videos go viral, I had a discussion with my class that went something like this.

If there is one thing you take from this class this year, it is this. Don’t wait for someone to green light something that you want to do. If you’re passionate about something, if you have an idea, if you want to pursue an interest, don’t wait for permission. We live in a world where you can start something if you have the wherewithal and desire to follow it through. Your parents might not like me saying this, but I’m not convinced that the only path to success is waiting for the credentials you get from a University education. I’m pretty sure that employers are going to be looking for people who have demonstrated that they think outside the square and know how to go about making things happen. You don’t need a green light – you can start now.

In fact, thinking on it, it was a bit of a short lecture rather than a discussion. It was the end of the lesson and they were wanting to head out to recess…  but, they did listen intently, and maybe they did take it in.

I hope so, because I think it’s advice worth taking.

(And below is Kevin’s video, where he talks about green lighting at the end of his TED talk.)

 

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