Our Ephemeral Web

Image representing delicious as depicted in Cr...
Image via CrunchBase

*Please excuse the seemingly ‘old news’ of this post. It’s existed as a draft as I’ve rested and relaxed over the holiday period, but I felt like it deserved to see the light of day. : )

So, another one appears to have bitten the dust. Another Web 2.0 tool that is. Such is the ephemeral nature of the Web.

Someone in Yahoo leaked a slide in December that indicated they intended to ‘sunset’ Delicious, along with other products such as ‘All the Web’, and ‘altavista’, two search engines they ran. ‘Sunset’, is Yahoo’s euphemism for ‘get rid of’. Interestingly, all the buzz has been about Delicious, the social bookmarking site they run. I remember regularly using ‘All the Web’, but admittedly, quite some time ago. I’m not surprised there has been so much outcry over the decision regarding Delicious; it’s a very popular site amongst people who understand that saving your bookmarks in a cloud based application is far more useful than storing them on your hard drive. Far more useful until they decide to ‘sunset’ it, that is.

Plenty of people have already imported their bookmarks to other sites like Diigo and Pinboard. I’ve been using Diigo for some time, purely because I forgot the password I used to set up my Delicious account! I do like Diigo, but I found the interface of Delicious really easy for student use. I’ve actually spent quite a bit of time this year encouraging my students to use Delicious as a search tool. The user base of Delicious has been larger than that of Diigo and students have been able to see how many people have saved a site. I don’t need to speak to them at length why this is important; they’ve been able to articulate to me very easily that it means something to have a large number of people bookmark a site. It means that we have a human filter sorting out the Web for us, people determining sites that are of value. It’s this form of filtering that IS important, and something that is worth fighting for.

Once again, this decision brings into question the role of libraries as curators of information. For as long as they’ve existed, libraries have attempted to be the means of making sense of information, of collating subject headings that make it possible for us to sift through book collections and find the gems within that unlock ideas and enable learning to take place. In my early years of Teacher Librarianship I remember being frustrated with Library of Congress Subject Headings, and constantly adding my own subject headings to the trusted tome that I thought were more relevant to the search habits of my student population. For the purists, this kind of thing was problematic. As the Wikipedia entry on Library of Congress Subject Headings tells us;

“The widespread use and acceptance of the Library of Congress Subject Headings facilitates the uniform access and retrieval of items in any library in the world using the same search strategy and LCSH thesaurus, if the correct headings have been applied to the item by the library.”

My method meant that my users would get used to the subject headings I would appoint and thus would find it difficult to access other collections because my subject headings wouldn’t appear in other libraries. I suppose what I was doing was applying a folksonomy to a taxonomy or ontology before I’d even heard of the word! Even then, 20 or so years ago, I was struggling with a system that I felt was too rigid and not in touch with the search habits of the young people we were teaching. I always wanted to make the library relevant. I thought it would be a more accessible place if you were using the common speak of the time, rather than the structured language of a knowledge professional.

I suppose that’s why I found tagging such an attractive option and social bookmarking made sense to me from the start. Delicious has been around for 7+ years now- that’s an awful lot of collective intelligence from savvy users of the Web sitting in one place. And that’s the reality too. Anyone who was using Delicious could be categorised as a savvy Web user I would think. It doesn’t have mainstream adoption. As I was sitting in a food court in December reeling a bit from Yahoo’s decision, I looked around me and considered that it was likely that not one other person sitting there probably had the slightest idea of what Delicious, or any other form of social bookmarking was. But that doesn’t mean that realisation isn’t going to take place as we all struggle with managing an elaborate web of millions of sites that deserve a sense of order. No knowledge professional can set about to provide a consistent set of rules to manage the Web, but the user base can, with the folksonomy of tags they apply to the sites they deem important.

This school year, one of our initiatives was going to be an attempt to have our students use Delicious to manage the Web content they use. As a library, we have a Delicious account and we were going to place heavy emphasis on building our collection within Delicious, by tagging sites that we felt were filling holes in our non-fiction holdings. As I’ve said many times now, out students are not accessing hard copy non-fiction and they go to the Web first. We can catalogue websites into our library management system, but it seems to make more sense to me that we catalogue the Delicious link to a set of tagged resources rather than each individual site. We’ll adapt and use Diigo instead if Yahoo continues with the decision they’ve made, and no-one comes to the rescue of Delicious and sustains it’s existence for the user base of the Web. Yahoo’s position regarding the future of Delicious is the following;

We’re actively thinking about the future of Delicious and we believe there is a home outside the company that would make more sense for the service and our users. We’re in the process of exploring a variety of options and talking to companies right now. And we’ll share our plans with you as soon as we can.

That was posted on December 17th. No update as yet.

Stephen Hood has written an interesting post, We can save Delicious, but probably not in the way you think. Stephen used to work for Yahoo, and spent three years running product for Delicious. One of his ideas is the following;

Donating Delicious to the Library of Congress or the Smithsonian

Now we’re getting closer.  While it is folly to assume either of these institutions could take over Delicious and keep it running as a viable service, it does seem like they would be interested in preserving the Delicious corpus and making it available for research.

I love Delicious for many reasons, but chief among them is that it is the Internet’s memory storage device.  In the 7+ years of its existence it has recorded the collective online journeys of millions of users during a time when the Web was evolving dramatically.  Those memories are irreplaceable and have enormous value both to their owners (the users) and to society.

It’s a great idea, but it does have to move beyond that. While there’s point to preserving the last 7+ years of collective intelligence stored in Delicious, it’s the potential it has for doing this in an ongoing capacity that is its true value. It seems somewhere along the way, the library profession has missed the boat. There SHOULD be a representative library body, a body that represents libraries worldwide, with the wherewithall to maintain a service like Delicious. Where’s the budding philanthropist, the Bill Gates or Steve Jobs, or Larry Page or Sergey Brin, who’ve made copious millions from the Web and know that it’s time to give back and ensure that the Web has the ability to make sense to those that use it. Perhaps someone like Robert Darnton, who has contributed to so much discussion about the future of the book and digitised libraries, could weigh in on the matter and lead action that would help create the Library of the future; the tagged web, a creation of the people who use it.

The Web is ephemeral. Things come and go, just like businesses come and go, like television series come and go, like life really. In the past couple of weeks we’ve seen xtranormal begin to charge for their services, and DimDim be acquired by another company. Things change. Perhaps Jaron Lanier is right. Free as a model doesn’t work, and micropayments for services is the future of the Web if we want to see longevity with the applications we want to use. Where once I was the advocate of free, now I see a new way. A micropayment system, where we as users, along with the Venture Capitalists, fund the startups we find useful, and support them in their quest to monetise their services. If we don’t start to look at services on the Web differently, we risk losing more of the great products that help us aggregate web content, and we will all lose in the long run.

The empire strikes back!

  

Google has responded to Microsoft’s bid to takeover Yahoo. David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer for Google has posted a response on the Official Google Blog, and they’re not happy.

According to David, Microsoft’s hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principles of the Internet: openness and innovation. 

He goes on to to say;

Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies — and then leverage its dominance into new, adjacent markets.

Could it also be that Google sees the merging of these two companies as a threat to the dominance they now exert over the Web?

I don’t know if we’re seeing a Luke Skywalker vs Darth Vader battle here, or if there are any bad guys at all. What will be interesting is what could possibly happen if Microsoft is successful. No doubt new tools to play with and a Google fightback. Interesting times we live in. Thanks to Download Squad and Phil Bradley for alerts to this post.   

*For those who read my previous post -pleased to report car keys found by kind citizen and returned to me today. To Lynne, who did the good deed and refused a reward for her kindness, my hope is that karma comes around and serves you well.

Breaking news – Microsoft proposal to buy Yahoo!

Download Squad has just posted a report suggesting that Microsoft has proposed to purchase all Yahoo outstanding shares. Here’s what Microsoft have to say in their press release;

Microsoft Corp. (NASDAQ:MSFT) today announced that it has made a proposal to the Yahoo! Inc. (NASDAQ:YHOO) Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion. Microsoft’s proposal would allow the Yahoo! shareholders to elect to receive cash or a fixed number of shares of Microsoft common stock, with the total consideration payable to Yahoo! shareholders consisting of one-half cash and one-half Microsoft common stock. The offer represents a 62 percent premium above the closing price of Yahoo! common stock on Jan. 31, 2008.

There’s been talk for a number of years now that Microsoft has been pumping millions into the development of a search engine that would tip Google off the top of the mount. Perhaps they’ve decided now to acquire the next best thing, Yahoo, and see what they can do with this platform that has the brand association they need.  If they are successful, I wouldn’t be surprised to see them infuse Yahoo with new tools they may have in development that would give Google a run for their money. Here’s what Ray Ozzie, Chief Software Architect at Microsoft has said;

 “The combination of these two great teams would enable us to jointly deliver a broad range of new experiences to our customers that neither of us would have achieved on our own.”

I think Google has Microsft running scared with the introduction of Google Docs and Spreadsheets etc. Interesting times we live in – can’t wait to see how things unfold.