An interesting thing happened on the way to building readership of our school library blog.
One of our staff wrote a post about Robert Pattinson. (You know him, he plays Edward in this film that’s done pretty well at the box office of late. Twilight, that’s the one. If you work in a library you’d know all about it. It’s the series of books by Stephanie Meyer that haven’t sat on the shelves in months; they’ve been from one schoolbag to the next and are lucky to be still in one piece after the countless times their pages have been thumbed.)
And our stats went through the roof.
We now have this cluster map showing big red dots from all over the world and blog stats showing 4,524 hits. The biggest day registered 357 hits on the blog, and we’ve been averaging 230 hits or so a day since it was posted. Already today the 2rak info 4 u blog has had 50 hits while I’ve registered a paltry nine!
So, what does it mean. Not a lot in terms of the meaningful readership of our blog that we are aiming for. We are trying to have our school community access the blog and use it to learn about events we are promoting and new ideas they may find helpful. I’d say maybe 800 or so (quite possibly less) of the 4,254 hits we’ve had are from our school community. We’ve still got a lot of work to do in shifting the mindset of our staff and students in terms of having them access this resource as a natural course of action. We, too, need to try very hard to get posts up; invariably we get caught up in the reactive nature of school library operations and find time is against us. At this early stage we still have to send out emails alerting staff to posts we’ve written.
What does it mean? It means that Robert Pattinson is very hot property and can probably pretty much name his price for his appearance in the next movie I’d expect.
It also means I’m about to conduct my own market research into the effect of writing a post about a popular movie icon and what this does to your blog stats. I’m well aware that this may cause inflated stats that do not reflect the quality of posts appearing on this blog that deserve readership. It will reflect the number of (predominantly) teenage girls who are accessing the web to find information about the much desired Robert.
It’s going to be interesting. Keep an eye on those stats.