Social Technographics Ladder


I like this representation of peoples’ contributions to social technology and how you would catergorise those contributions. It appeared on Michael Stephen’s Tame the Web site and was posted on Twitter by Judy O’Connell.

*update: Elaine Talbert had also posted a link in reference to this on Twitter this afternoon. You can find the blog post here.

Its origins began with Charlene Li and Josh Bernoff, who have written a book called called Groundswell; winning in a world transformed by social technologies, aimed at companies who should be looking at how they can use social technologies to sell product.

It makes me think. There are many of us in the edublogosphere who have harnessed how to use these technologies. I suspect there are many in the world of ‘work’ who have no idea.

Hmmnn….career change????

6 Replies to “Social Technographics Ladder”

  1. Hi Jenny,
    I’m a creator, but last year I was only a spectator!
    And that’s thanks to you yoda! So who’ll be our new employer. You are taking me with you?
    Cheers Nina
    P.S I added a calendar to my blog. Gosh I’m good!

  2. I think this is one of the top infographics around at the moment.
    The Brian Solis “Conversation Prism” is still Number 1 in my mind.
    I have seen some nice slide decks on SlideShare by Charlene Li. She is worth a follow on Twitter too.

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