George Couras sent our a tweet this week to this Google Chrome video. It’s the embodiment of what the Web allows; the crowdsourcing of material inspired by someone who has the ability to inspire and motivate people to create content. In this case it’s Lady Gaga, someone who understands that you don’t need record companies to spend millions of dollars promoting your material now. If you’re smart, you engage your audience, you talk to them through channels of social media such as Twitter and Facebook, and you make them feel like they matter to you. Your fans feel like they have a personal connection to you, and they promote your product and make you a superstar in the process. Lady Gaga gets this. So does Justin Beiber, and Will.i.am from the Black Eyed Peas. If you’re an aspiring musician, you better start understanding how social media works, because if you’re going to make it big, you need to find and talk to your audience, and get them to do the promotion that record companies did in the past.
How clever of Google to link with Lady Gaga to promote their products. They are a company working very hard right now to crowdsource users to promote Google+, their new social network going up against the monolith that is Facebook. I wrote a post earlier this week talking of how I don’t think I can manage another social network. It took all of two days for me to succumb to the lure of Google+.
Pathetic, isn’t it.
I still don’t think there is room in my life for another social network, but I have to say there are some things about Google+ that I do like. The circles feature, where you group people into categories, is something I like. You can post content in your stream to specific circles and I like the perceived element of control that appears to come with that. I tried out Google Hangouts with a group including Joyce Valenza, Judy O’Connell, Cathy Jo Nelson, Linda Nitsche, Rob Darrow and Chris Betcher the other morning(see screenshot below). It worked really seamlessly. We could all see and hear one another – there was very little lag and you could conduct a conversation just like you were hanging out with this group in any social setting. No-one had to pick up the microphone like you do in Elluminate; it was a much more natural experience. There are so many possibilities here for education. If you can create circles for specific groups of students, you eliminate the problems that come with sharing content across all of your social groupings. Can you imagine end of year revision before VCE exams taking place in a Google hangout? I can. At the moment, there is no ability to upload a presentation or share a screen, and it’s limited to 10 people. If they work on it though, this presents a real challenge to a company like Blackboard that recently acquired Elluminate.
Thank goodness Google released Google+ while we are on school holidays here in Australia. It’s given me a bit of room to play. Next Wednesday, I leave for Port Douglas with my family on a much needed holiday. While I have no doubt I will check into my networks, I intend to do the right thing by my husband and kids and focus on them. There may not even be a School’s out Friday posting next week!
(And just for a bit of sheer indulgence, take a look at Maroon 5 and Christina Aguilera singing ‘Moves like Jagger’, my favourite song right now.)
Have a great weekend. I’ll try not to play too much with Google+!