Now, if you’re not a Twitter/Facebook/Instagram or any other social network user you might not have any clue what Jimmy Fallon and Justin Timberlake are going on about in the video above. If you do use a social network where hashtags are a common form of curating ideas around a theme or conference experience, or expressing an opinion or statement about how you’re feeling, then you’ll be smiling and possibly laughing along as you watch.
The hashtag is an artform in itself. Don’t use it, and you may struggle to find the tweets you’ve shared, overuse it, and what you tweet is in danger of being lost in a form of hashtag hell. New York magazine has identified seven kinds of hashtag abusers, and the first on their list is the kind that I think delivers you into hashtag hell. Here’s their description;
1. The Hashtag Stuffer
The most common form of hashtag abuse. The Stuffer is incapable of simply sharing a photo of his July Fourth fireworks; he festoons it with #firework #fireworks #july4th #July4 #pretty #boom! #red #white #blue #1776bitches! (Not an exaggeration. A quick search of #fireworks took me here.) Sometimes #he hashtags random #words in sentences.
So, lesson for you all out there. Avoid at all costs the temptation to become the Hashtag Stuffer. Your tweets will become those that are passed over in the stream, avoided at all costs because you can’t see the words for the invasion of hashtags polluting them.
Enjoy your weekend. Grand Final day here in Melbourne tomorrow, and my team are contenders. Go Hawks!