Jim Gates shared this video on Twitter earlier in the week, and I knew instantly it just had to be the focus of School’s out Friday. I worked in a bookshop from the age of 15 through to 22, and I can’t imagine the hours it took to create this stop motion video. Sean Ohlenkamp and his wife own Type, a bookshop in Toronto Canada. They, and 25 volunteers, spent quite a few sleepless nights it seems reorganising these books to create the effect we see above. I love the little touches, like the textas and plastic figurines getting into the act too.
I’m sure a video like this evokes a response in people who love reading. Some will see it as a homage to the printed book, and the bookshops that are facing troubling times as we see ebooks begin to make inroads into the way we consume reading matter. I think it’s a very clever marketing tool for this bookshop, and with over a million views on YouTube, I do hope the owners are seeing an increase in foot traffic to their store. They should do, it’s also been featured in the Toronto Standard and The New Yorker.
I’m in the process of writing a post about our school’s decision to use Overdrive, a platform for downloading borrowable ebooks and audiobooks to devices. I’m sure there are many out there who see the move to files for borrowing as a threat to libraries, but I’m very comfortable with what we are doing. Look out for the post. I hope to have it up in the next couple of hours.
We’ve seen a few grey days here in Melbourne this week. The prognosis is for a sunny weekend. Bring it on I say! It’s my husband’s birthday tomorrow – we need some sun so we can crank up the barbie for family and friends.
Enjoy whatever comes your way this weekend. : )
My daughter mentioned this video from Kina Grannis, In your arms, to me as we were driving home today. She’d seen it featured on the Ellen DeGeneres show. Apparently it went viral on YouTube back in November, but it escaped me until now. This is a true labour of love. All of the backgrounds are made from Jellybeans. Yes, that’s right, jellybeans. They were donated by the JellyBelly company – smart move on their behalf. Over 4 million views on YouTube is some pretty good marketing for any company, and their only investment was the donation of bucket loads of their product. (288,000 Jellybeans, to be precise!)
Digital Journal has an article discussing the process. Here’s an excerpt from what they had to say,
“The project took 22 months to complete and a behind the scenes look at the process can be viewed on YouTube (shown below). It took 1,357 hours of hard work and a ‘jelly bean animation team’ that consisted of over 30 people. Add two ladders, one still camera, a producer, director, writer, concept artist and 288,000 jelly beans and the finished product is a new creative video featuring one of Grannis’ popular songs from 2010.”
Read more: http://digitaljournal.com/article/313983#ixzz1ifzFfQ2B
I hope the director, Greg Jardin, has garnered some work from what was a labour of love for him. He deserves whatever comes his way. The ‘making of’ video is well worth watching, and is great for any teachers out there helping students understand the art of stop motion filmmaking. This was a frame by frame shoot.
In the spirit of things, I created a bean art portrait of myself with help from the bean art maker tool on the JellyBelly site.
Nothing like immortalising yourself in Jellybeans!
Have a great weekend. Indulge in some jellybeans perhaps. : )