“In a word: Education.”
Those are the words of Lee Lefever, and great words they are for all of us.
Commoncraft’s incredibly effective Explanations in Plain English videos have been staple products for me as teaching tools ever since I’ve discovered just how well they explain new technologies that can be quite difficult to explain. When you’re under the pump and a class of 24 year 9 girls are looking at you and expecting great things, just pull out a Lefever Plain English video and all is well. Lee has said this in a recent blog post;
“We’re convinced, more than ever, that Common Craft is an *educational* explanation company. While our library of videos is currently technology-oriented (and zombies ), our challenge in 2009 and beyond is to establish Common Craft as a company whose explanations are focused on education in multiple fields and potentially impact very broad audiences in positive ways.”
I’m going to be watching with great interest in 2009 to see what they cover. Here is their latest effort, Saving money in Plain English, something that the students we teach will find very useful.